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13 Oct 2009
Unit:
LEI
 Nowadays, the auction clock no longer plays a significant role in the marketing of fresh vegetables in the Netherlands. Cooperative auction organisations transformed themselves into cooperative trading houses and, en passant, lost 50% of their joint market share. The market share the cooperative trading houses lost has been taken over by commercial trading companies, as well as by dozens of new producer organisations primarily organised around one product.
The reorganisation of the distribution of fresh vegetables was implemented due to the pressure imposed by the increasingly larger supermarket chains. Reports from the market and popular media suggest that the prices received by the greenhouse horticulture sector have come under pressure due to the concentration of retail chains and changes in pricing mechanisms. In January 2009 LEI Wageningen UR carried out a brief literature and data study on the pricing mechanism, pursuant to a concise request from the ministry of Agriculture, Nature and Food Quality (LNV).
Nota Pricing in the greenhouse horticulture sector
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